CHAT
Tom Desmond CEO
April 1, 2020

Why Local SEO Is Important for Law Firms

It’s essential to prioritize search engine optimization (SEO) to increase your Google rankings. 

As a law firm, your target audience is local to the city or cities where you practice. If you hope to gain clients in your area, you must focus on localizing your legal SEO efforts. Without localization, you’ll have a hard time generating relevant leads.

There are various methods you can use to make your law firm visible on Google. The key is to make your firm visible for the right search terms and in local maps results. At ApricotLaw, we understand the importance of local SEO for law firms. We’ll work hard to increase both traffic and leads for your law firm by implementing a customized digital strategy.

Your Target Audience Is Local

Unlike some companies that target national or even international markets, law firms typically have a local audience. Your business structure depends on face-to-face communication. Even if you’re licensed to practice in the entire state, it’s effective to focus on local SEO. You can localize your SEO to multiple cities within your state. By focusing on local SEO, you’re more likely to capture leads who are ready to become clients.

Potential Clients May Use Maps Results to Find Your Law Firm

Internet users may search for legal terms statewide if their search intent is informational. For example, someone may search a statewide term if they want details about a state law but they aren’t looking to hire a lawyer. However, potential clients with a transactional search intent are more likely to find you in local search results.

If someone wants to speak with a lawyer immediately, they may look to the maps results in their area for suggestions. Local SEO is important if you want to capture warm leads like these.

Your Google My Business Page Can Increase Your Law Firm’s Rankings

Your Google My Business (GMB) page is the featured snippet that appears in Google’s maps results. When someone searches for law firms in your area on Google, your GMB page will appear. Your GMB page should include pictures of your firm, business hours, a phone number, Google reviews, and other relevant information about your services.

Some internet users won’t take the time to visit your website. It’s important to optimize your GMB page for conversion. Google also recognizes businesses with well-optimized GMB pages. By establishing a GMB page for every office location you have, Google may push you to the top of the maps results

Contact a Legal SEO Company

Knowing the importance of local search is one thing, but outranking competitors in your local market is another. It takes a consistent effort and a well-thought-out strategy to get localization right.

At ApricotLaw, we’re a team of skilled SEO analysts, developers, designers, and content creators. We can use our knowledge to drive traffic to your website and generate the leads you desire. If you’re ready to streamline your legal marketing efforts, call us at 877-203-0751. You can also fill out the contact form below to schedule a free consultation.