What is a Blog?
Dictionary.com says that a blog is “a website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites.”
Search engine optimization experts all agree that having a blog is an essential part of any website’s success.
How Do Blogs Help Law Firms with SEO?
A blog, as long as you use it properly, is a signal to search engines that your website is engaging, informative and contains fresh, useful content.
Aside from the obvious benefit blogging provides – it allows you to establish a relationship with potential clients – it provides the opportunity for your site to earn backlinks from other popular sites. It also allows you to:
- Provide search engines with fresh content and keep search engine crawlers coming back
- Target specific keywords related to your practice that will attract new visitors
- Increase your social media presence by providing you with high-quality status updates that encourage sharing