Website design is more than just making a website look good. A lot of elements must work together to make your site shine and function for your business.
Law firms offer legal services to their clients, but your clients can’t shop for those services on your site. Your site has a different purpose than other types of businesses. Your site must convince your potential clients to pick up the phone and call you.
That’s not always easy to do. There’s a lot of competition out there, and clients could choose any lawyer. You have to help potential clients decide why they want to choose you. That’s a lot or work a website has to do. So what elements are the most important to include on your website in order to get traffic to your site and get people to call you?
One of the most important priorities for your website design should be easy navigation. Sometimes, the simplest websites are the most effective. You want your site to be easy for people to understand. You want to make sure it answers your site visitor’s questions in a clear, intuitive way.
Easy navigation is different for different people, but you should think carefully about what your site visitors will care about. For law firms, a results page might be important. Visitors want to see that you have had success in the past for other clients.
Another important priority for your website is the appearance, of course. You want to make sure your branding is on point and your website is appealing. What do you want your potential clients to feel when they arrive on your site? Do you want them to feel like they can trust you? Do you want them to feel calm?
Colors, styles, graphics, and media can all play a role on influencing the potential client. You want to make sure they feel comfortable on your site, not overwhelmed by flashing graphics, popups, and media. Think carefully about your site’s every design element.
Being mobile-friendly is more important today than it was in the past. A lot of people use their phones for everything. Many don’t even have a desktop anymore. Your website must be signed for the mobile user.
Law firm marketing companies are experienced in marketing websites for law firms. They already have website designers who know how to make your law firm sparkle online. You won’t have to lift a finger or worry about which design elements are most important. You can sit back and let your legal marketing company do the work for you.
If you’re still not sure if you want to hire a company, talk with someone about your website goals instead. Call 877-203-0751 to contact ApricotLaw. You can also fill out the form below to reach us. We offer a free website analysis for those who reach out.
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