When you’re running a law firm, you already know that you need an awe-inspiring, responsive website and a well-rounded blog. You probably know, too, that you need an effective social media strategy.
There’s just so much to worry about, though. There are thousands of books, eBooks and webpages written on the “best” ways to make social media work for you – but the problem is that by the time they’re published, the information in them is stale or has been proven ineffective.
There are Internet marketing techniques that cross over into the social media realm, though, and those are timeless. When you consider the huge shift toward personalizing the Internet, you’ll understand why these are the five most effective social media tactics for law firms.
The most important thing to remember is that the key to social media is the “social” part. If you stand on the sidelines and never join the conversation, everyone will forget that you’re there. This is your opportunity to join the conversation – and even better, tolead it.
People can use your social media accounts to get to know your firm… and when they know your firm by name, you’ll be foremost in their minds when they need you.
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