Social Media for Lawyers
ApricotPULSE – Enhanced Content Syndication
The Internet is supposed to be used as a massive publishing platform for your law firm. When you see a law firm popping up everywhere you look, it’s because they have a strong social media campaign like ours working for them. The sooner we start, the sooner you’ll see these rewards:
Increased inbound traffic and opportunities to capture leads
Every social media profile we add is another path leading back to your website, and every social post, image, ad, or video we share on those profiles is another opportunity for the right client to find you. The more quality content we share on social media, the more inbound traffic you’ll get. More traffic means more leads and more cases.
Higher conversion rates
Studies have shown that social media has a higher lead-to-close rate than outbound marketing, because social media activity tends to improve credibility better than traditional advertising. It boosts conversion rates simply by humanizing your law firm and building trust with your visitors. “Social proof” can improve conversion rates with your organic Google traffic too, because many of your website visitors will check to see if you have healthy social profiles.
Better Google rankings
In addition to directing people to your website, social media activity helps you rank higher in Google and bring in that ultra-valuable organic traffic. Since all strong brands use social media, active social profiles are great “brand signals” to Google that your firm is legitimate, credible, and trustworthy.
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