Tom Desmond CEO

Lawyer SEO

Law Firm SEO Services Proven to Capture Leads

Search engine optimization (SEO) is a key way for internet users to find your law firm online. Without SEO, your competitors will outrank you in Google results. They’ll also receive most of the search traffic and take away your leads. If you’re struggling to get clients and not producing quality leads, your current SEO strategy may not be working. It’s time to make a change.

To succeed at lawyer SEO, you must put yourself in the shoes of your audience.

  • Who is your ideal client? 
  • What problems are they looking to solve?
  • How can you tailor your website to their needs? 

You must optimize your law firm website for your audience so you can rank for the terms they’re searching. Once you bring in website traffic, you can lead your audience down the sales funnel: awareness, consideration, conversion.

lawyer seo sales funnel

Understanding the Importance of Lawyer SEO

Having an online presence is more important than ever before. Most people use the internet to search for information, products, and services. With a strong law firm SEO strategy, you’ll have greater visibility online. People will then see you as an authority in your local market.

Using keyword optimization can help you rank in Google’s search results. But a lot more goes into a comprehensive lawyer SEO campaign. Your website should be responsive and well-structured. You should also publish original content and have strong backlinks. Your Google My Business profile will help rank your website in Google Maps.

Incorporating all legal SEO factors will help your law firm excel online. Although ranking well in Google may seem like a large feat, it’s worth the time, effort, and money you put in. 

A study from Backlinko shows that Google’s number one spot has an average click-through-rate (CTR) of over 400,000 clicks. This number surpasses other spots on page one and beyond. You can’t afford to miss out on that traffic and the potential leads that follow.

google click through rate

Website Analysis

You must analyze your website to create a successful lawyer SEO strategy. When analyzing your website, compare your site with those of local competitors to see how you match up. Aren’t sure what to look for? We can help. At ApricotLaw, we provide a free video presentation showing the following:

  • Codes and words on your website that are hurting your Google ranking
  • An assessment of your website’s link-building profile to date
  • Design flaws that turn your visitors away and kill your conversion rate
  • How your local competitors get their leads and the opportunities you’re missing

Once you know the issues with your law firm website, you can review the actionable plan provided with your analysis. Using this plan, you can put a strategy in place. If you need help with your law firm SEO campaign, we’re here.

*Click Here for Your Free Website Analysis*

Law Firm Web Design

You may decide that the problems with your website are easy to fix. Using the knowledge you’ve gained, you may also decide to move forward with a new law firm web design.

If you want to be an authority, your website should be easy to navigate, responsive on mobile, and quick to load. What you see on the front end of your website requires complex coding on the back end. It also requires consistent maintenance. Our graphic designers and web developers can create a custom website for you that’s modern and functional.

Check out our portfolio.

Content Writing

Content is the foundation of lawyer SEO. Relevant, original, and keyword-rich content is what helps you outrank your competitors. When writing legal content, you must focus on the initial search intent of the reader.

For example, if your article title is a question, the content should have the answer. You can include a call-to-action in your article, as well. This helps you lead the reader where you want them to go.

Our legal content writers at ApricotLaw create landing pages, blog posts, directory articles, and more. This content increases the trust and authority of your law firm without making you seem boring or unapproachable.  If you want to boost your legal SEO efforts, content is a core piece to the puzzle.

Link Building

A strong backlink profile is one of Google’s most important ranking factors. Your free website analysis will show what sites have been linking to yours in the past. With backlinks, quality is more important than quantity. Google will penalize you for having links from irrelevant, untrustworthy, or penalized websites.

The company you keep is important, and you can think of your backlinks like close friends. If a site you’re connected to has a bad reputation, you’ll become guilty by association. But if you’re linked to high-authority legal websites, you’ll gain authority.

Nothing worth having is easy to get. Link building is one of the most tedious pieces of the law firm SEO puzzle. Having a dedicated team of specialists to build your backlink profile for you can be invaluable.

lawyer seo link building

Google My Business

Google My Business (GMB) is a Google feature that launched in 2014. Since then, it has become a significant lawyer SEO consideration for ranking in Google Maps. When internet users search for law firms in your area, the top results will populate in Google Maps. Google chooses the top results based on the search query and the user’s geographic location.

Maps rankings are separate from Google’s organic rankings. Maps results can also have high conversion rates. Once you claim your GMB listing, you can optimize your profile with keywords and categories.

When building your GMB profile, include as much information as possible. You may include your law firm’s phone number, your business hours, client reviews, and a link to a dedicated landing page. At ApricotLaw, we understand the significance of Google My Business and Google Maps rankings. The more weight Google puts on GMB, the more we adjust our law firm SEO efforts.

google my business

Social Media

Your social media presence won’t be the most significant part of your law firm SEO strategy. But the goal of ranking your website online is to generate leads and establish lasting relationships with clients. With social media, you can increase your website authority while engaging with potential clients.

Some people use social media as a modern-day search engine. If you share your legal website content on platforms like Facebook and LinkedIn, visitors can learn from you. They may also recommend you to friends and family or trust you as their lawyer in their time of need.

We know social media management can be time consuming. That’s why we have a social media manager on staff who can handle your accounts for you.

social media

Questions About SEO for Lawyers

How do I conduct keyword research?

There are many tools you can use to research keywords and determine their monthly search volume. SEMrush, Ahrefs, and Google Keyword Planner are a few. When creating a keyword campaign, the most competitive terms for your location and target market aren’t always the best. You should have a mix of high-volume terms and niche terms to even out your ranking capability.

What are the most important Google ranking factors?

Google’s algorithms change often, and we do our best to keep up with them. Google assesses over 200 ranking factors when comparing your website to others. Top Google ranking factors include: content quality, strong backlinks, mobile compatibility, page speed, user-experience, website security, and on-site optimization. 

Why should I outsource my legal SEO services?

Even if you understand what lawyer SEO entails, implementing SEO is a challenge. Our team includes skilled individuals in over five departments working together on your SEO campaign. Attempting SEO yourself is a high mountain to climb.

Begin Your Legal SEO Journey with a Free Website Analysis

At ApricotLaw, we can create and maintain a comprehensive SEO campaign for you, beginning with a free website analysis. While you focus on the needs of your current clients, we’ll work hard to bring in new ones for your law firm.

To learn more about how our legal SEO company can bring in leads for your firm, call 877-203-0751 or fill out the contact form below. We’re excited to speak with you in a free consultation.