You run a law firm. You know a lot about the law and getting justice for your clients. You might not know too much about internet marketing, or, more specifically, about building a winning legal marketing campaign. Building an SEO (search engine optimization) keyword campaign is challenging and requires a lot of SEO knowledge.
Technology moves fast, probably faster than the law moves. It requires constant trial and error, constant adjustments, and an ability to keep up with technology and internet changes, especially changes that companies like Google make to their algorithms. If you don’t keep up, your law firm website will be left behind.
Do you know anything about SEO? It’s okay if you don’t. SEO can be confusing for many people. Because it’s always changing, it’s difficult to stay up to date. Building a keyword campaign for a law firm starts by identifying the important keywords you want to target to reach the market you’re looking to secure.
For example, if you are a family lawyer, what area of family law do you specialize in? Which cases are you most hoping to get? If it’s divorce cases you’re after and you’re an LA-based firm, here are a few examples of keywords you might want to target in your campaign:
The above are just some examples. You need to find out the keywords that people in your area are searching for. There are many tools that can help you figure out what people are searching for. For example, you can use Google to help you discover which keywords people type in when looking for a divorce lawyer in Los Angeles.
You probably want to target the keywords with the most search volume. Search volume just means that those keywords are the ones people use most often to search for a particular thing.
Once you’ve found the keywords you want to target, you need to start building your campaign. You start creating content that implements these keywords. The purpose of using these keywords in your content is to help Google identify your content as useful to those who are using those targeted keywords in searches.
A keyword campaign can be a long, difficult, and stressful process for some. That’s why a lot of people will work with an SEO marketing company.
You don’t have to handle a keyword campaign and the content writing that goes with it on your own. You can work with a company that specializes in SEO and internet marketing. Your SEO company can take over your keyword campaign, leaving you free to focus on the leads that are coming through your door.
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