10 SEO Reasons Lawyers Should Blog
Let’s face it. Even one thousand and one benefits to blogging would not get you to do it on a consistent basis.
You are busy practicing law, as you should be.
That’s why we’ve created LawBlogger, ApricotLaw’s solution for the busy law firm owner who wants an active blog.
LawBlogger is a completely done-for-you, hands-free service where we publish blog content on your law firm’s website on a regular basis.
Our team of professional legal writers has been hand selected after an exhaustive search and we believe they are the best in the industry.
We understand the importance of publishing valuable content that’s also error-free and presents your firm in the best possible light.
We also understand the inherent risk in publishing legal content on the World Wide Web. That’s why we’ve incorporated a failsafe. More on that later.
You will also get our proprietary Pulse technology that shares each new blog post to dozens of the most trusted social websites on the Internet.
This is not some generic syndication process you can find for a few bucks a month online. You get a private syndication channel built just for your law firm.
We will even incorporate your existing social media accounts and create new ones for you if necessary.
In terms of things you can do to improve your law firm’s website, nothing out there is better than this. Best of all, only a handful of the top SEO’s in the world are doing this.
Pulse will put you years ahead of your competition.
FREQUENTLY ASKED QUESTIONS
I heard it was unethical to have someone else write for you?
Here’s a little secret. All the big firms do it. Do you think successful lawyers are personally doing everything it takes to be a successful lawyer AND blogging every day? They aren’t. They have talented people doing what they do best so they can focus on what they do best – lawyering. Yes, we understand that law is a different animal and you have to be careful about what you publish online. That’s why we send everything to you for approval before it goes live. The average length of a blog post is only a few paragraphs and will only take you a few minutes to approve or reject. If rejected, we will rewrite the post until you are happy with it.
What if I want to add my own blog post from time to time?
Great. Even though our legal writers are the best in the business, no one can write and represent your law firm quite like you can. If you have something to say from time to time, by all means do so. If you are familiar with your website’s dashboard you can login and post on your own or you can send us your content and we will publish it for you.
What if I have a blog that’s separate from my law firm’s main website?
Blogging on a website other than your main site will most benefit the site getting the content. If your goal is to build an authority website for your firm, then the blog should be on that website. If you already have a separate blog, we can publish the content in such a way to benefit both sites. Everyone’s situation is different and if you are unsure of where to publish the content, we will provide a full website audit, free of charge, to advise you on how best to proceed.
Who shouldn’t blog?
Every lawyer should blog, BUT some will benefit more than others. You should have other elements in place in order to get the most out of every visitor that reads your blog. Most importantly, we believe your Target Keyword Pages should be built before focusing on blogging. That way blog readers can go from the blog to pages that tell them more about your services and urges people to call your office.
Do you have samples of your work?
Yes, we have dozens of samples for you to review. Because these blog posts are currently live on our clients’ sites, we have decided to not publish them here. If you’d like to take a closer look, give us a call and we’ll gladly show you multiple examples.
If you understand what blogging on a regular basis can do for your law firm, but you’d like to delegate this task completely to competent professionals.
We will perform a complete (and custom) Website Audit and Market Analysis for you, free of charge. That way, we can have a valuable conversation about your law firm and your goals for content marketing and blogging.
Call 877-203-0751 today to start the conversation.
Enter your information for a free video website analysis. We’ll uncover what’s holding your site back and let you know how you can rise to the top.