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Tom Desmond CEO
January 28, 2015

How to Pass Rankings and Links from Old Website to New

In today’s #LAWYERSEOTIPS video, we discuss an advanced tactic for passing Google rankings and links from an old website to a new one using a simple 301 redirect.

We had to do this once because all the content was owned and being held hostage by a former Marketing Agency.

Our new client only controlled the domain name.

So we built a site on a completely new domain but wanted to get their old rankings back too.

And this is how we did it.

This can come in handy if you need to ditch your domain for any reason and you don’t want to lose the links pointing to it or the site’s Google rankings.

I would not recommend this tactic, however, for a site that has been penalized by Google in any way because redirecting it could pass any bad joo-joo over to the new site.

On of our in-house SEO’s says if a site’s been penalized, treat it like the Bubonic plague.  Keep it away from the healthy lest the disease spreads.

For penalized sites, there are other approaches we can take. This is only for healthy sites that you need to move on from.

After watching, leave a comment below and let us know what you thought.