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Tom Desmond CEO
November 15, 2019

How the Best Law Firm Companies Win Online 

You’ve noticed them at the top of Google’s search engine results pages. You see their ads online. Their businesses appear in the maps on Google. Each time you are reminded of their success, you wonder what they’re doing right. Your competitors know something you don’t. They know how to win online.

You can learn the keys to their success, and it is possible to beat them. But you need the tools, and perhaps a little help, if you want to reach the level of success your competition has achieved. Online marketing can be a challenge to do well. Here are a few tips to help you compete online.

Win Online by Following These Tips

Winning online is not as great of a mystery as you might think. It can be tough to figure out what is important and what’s not, so we’ve broken down law firm internet marketing into a few basic categories to focus your efforts on. Here they are.

Website Design

Without a doubt, website design plays a crucial role in online success. It’s pretty tough to compete online if you don’t have a beautiful, functional, and highly converting website. Website design has many parts, such as branding, content, interactive features, and more.

You will want to get your website’s design right if you hope to achieve online success.

SEO (Search Engine Optimization)

Having a killer website will do nothing for your business if the website is not optimized for search engines. Google and other search engines scan your website’s content to try to figure out what your website is all about. If you haven’t optimized your content, the search engines will have a tough time figuring out what your website is for.

Make sure your law firm’s website and landing pages are all optimized so you can be found by Google and other search engines.

PPC (Pay-Per-Click) Advertising

Advertising is important for every business. You simply can’t grow without advertising. Every company is different, and different advertising methods will work better for different types of companies. Because lawyers don’t sell a product, you can’t use YouTube or social media influencers to sell your services like other businesses sell their products.

You will likely have to advertise your law firm online. PPC ads are a smart way to advertise so you can reach the right audience. There are some tricks to doing PPC right, though. It’s a good idea to work with a company that has a PPC specialist on their team.

Get in Touch with a Law Firm Internet Marketing Team

You want your law firm to win online, but internet marketing is too much hassle for you to deal with. Don’t be discouraged. You can hire a marketing team at ApricotLaw for help with achieving the online success you’ve always wanted. 

Your law firm marketing team has web designers, developers, content writers, PPC specialists, social media experts, and other professional team members who are ready to get your law firm to the top. Call 877-203-0751 or complete the form below to get a free website analysis and learn more about how to win online.

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