Tom Desmond CEO

ApricotLaw Blog

August 10, 2015

Keyword Cannibalization Too Much of a Good Thing

Keyword cannibalization. It sounds terrifying, doesn’t it? It is. What is Keyword Cannibalization? Keyword cannibalization is the process of using the same keyword so much on one website that it dilutes its power, confuses the search engine crawlers and makes… Read More

August 7, 2015

Should Law Firms Care About Appearing in Organic Results

Organic search engine results – those that appear naturally on search engine results pages, or SERPs – are incredibly important for law firms. Unlike paid results, which are what you’ll see in the top three spots on a page, organic… Read More

August 6, 2015

[SEO Dictionary] Link Exchange

A link exchange is a reciprocal linking scheme that can harm your website’s ranking. Unfortunately, many law firm websites participated in link exchanges when they were a still viable search engine optimization strategy – and they’re still trying to recover.… Read More

August 3, 2015

[SEO Dictionary] Keyword Stuffing

Keyword stuffing refers to an outdated search engine optimization technique that involves filling a page with a certain number of keywords. Often, those keywords make content difficult – if not impossible – to understand. The technique worked with Google’s simpler… Read More

July 31, 2015

[SEO Dictionary] Latent Semantic Indexing

Latent semantic indexing, or LSI, is the process by which search engines index groups of associated words in a document. These words are commonly called long-tail keywords or long-tail searches. Google uses latent semantic indexing to find out how valuable… Read More