Tom Desmond CEO

ApricotLaw Blog

November 15, 2019

How the Best Law Firm Companies Win Online 

You’ve noticed them at the top of Google’s search engine results pages. You see their ads online. Their businesses appear in the maps on Google. Each time you are reminded of their success, you wonder what they’re doing right. Your… Read More

Legal SEO Costs: What Are You Really Paying For? 

Law firms spend a lot of money to run their businesses. The trick is to minimize your costs as much as possible. To do that, you need to know which services you really need to run your business. If you… Read More

October 10, 2019

Small Law Firm SEO: What Attorneys Need to Know 

If you run a small law firm, your goal is probably the same as your larger competition—to grow your firm and get more clients. But that doesn’t mean your approach to online marketing is the same.  As a smaller firm,… Read More

June 24, 2019

Organic Rankings vs. PPC for Law Firms

Ranking for your law firm website is vital to getting legal clients. You want your site to be as visible as possible to potential clients, so you need to push your site to page one on Google search results, seeking… Read More

Finding the Right Call to Action for Your Law Firm Website 

When you set up your law firm, you probably knew you would need to create a website to help people find you. Most attorneys know that their law firm’s website will need to contain certain kinds of information, such as… Read More