Tom Desmond CEO

ApricotLaw Blog

August 19, 2015

Panda 4.2 Did it Affect Your Law Firm Website

Google rolled out their latest algorithm refresh, Panda 4.2, during the end of July – and it’s left many SEOs waiting for results. Representatives from Google suggested that it could take months for the rollout to wrap up, and in… Read More

August 18, 2015


Search engine optimization is a constantly evolving field, and every time Google or the other major search engines decide that they need to improve their users’ experiences, “experts” come up with all kinds of new tips and tricks. The real… Read More

August 17, 2015

[SEO Dictionary] Landing Page

A landing page is the page that a user arrives on when they click a link from a search engine results page, or SERP. In many cases, especially on small websites, that page is the site’s homepage. However, the homepage… Read More

August 11, 2015

[SEO Dictionary] Keyword Density

Keyword density is an old search engine optimization method that is no longer effective. It involved using a certain keyword – or multiple keywords – a certain number of times on one webpage. In the late 1990s and the early… Read More

August 10, 2015

Keyword Cannibalization Too Much of a Good Thing

Keyword cannibalization. It sounds terrifying, doesn’t it? It is. What is Keyword Cannibalization? Keyword cannibalization is the process of using the same keyword so much on one website that it dilutes its power, confuses the search engine crawlers and makes… Read More

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