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Tom Desmond CEO

ApricotLaw Blog

June 24, 2019

Organic Rankings vs. PPC for Law Firms

Ranking for your law firm website is vital to getting legal clients. You want your site to be as visible as possible to potential clients, so you need to push your site to page one on Google search results, seeking… Read More

Finding the Right Call to Action for Your Law Firm Website 

When you set up your law firm, you probably knew you would need to create a website to help people find you. Most attorneys know that their law firm’s website will need to contain certain kinds of information, such as… Read More

June 20, 2019

Are Directory Listings Important for Law Firms?

Whether you are with a law firm that’s just starting out, or you are a seasoned lawyer looking to boost your marketing efforts, you might be wondering whether legal directories will help to grow your business. Online directory listings are… Read More

August 31, 2017

Backlinks Are Your Law Firm Website Nutritional Building Blocks

Two questions all lawyers ask at least once in their professional career: Why can’t I find our firm’s website anywhere in Google’s results pages? – and – How do I get onto the first page when someone searches for legal… Read More

January 21, 2017

The Team Investigates an Impressions Spike

When people think of SEO, they tend to think primarily of on-page elements—keyword density, alt-tags on images, H-tags, and so on. Google’s algorithm is quite a bit more nuanced than that, however. [Tweet:] Getting a page to rank well and… Read More