Tom Desmond CEO

ApricotLaw Blog

October 13, 2014

The Most Common Reason Law Firm Websites Don’t Rank and How to Recover

In this post you will learn the single most common reason law firm websites don’t appear in search results. You will also learn what to do if your website is being filtered out for this reason. What is the one… Read More

May 30, 2014

What Happens When You Delete Links?

For those of you that don’t believe links are what make your website rank higher in Google, recently published these case study results that prove just that. Before you go off to buy links from, I must say… Read More

May 29, 2014

Changing Your Anchor Text Could Set Your Site Free

Right now Anchor Text is critical to ranking your law firm’s website. I can’t emphasize it enough. The text in backlinks pointing to your law firm’s website are the difference between ranking better, getting more traffic or being stuck somewhere… Read More

February 24, 2014

Was Penquin and Hummingbird the Death of Lawyer EMD’s?

In dozens of cases I have witnessed the exact match domain getting crushed in the SERPs as a direct result of the most recent Google Update, Penguin 2.1. Instead of the homepage ranking, a relevant inner page ranks somewhere deep… Read More

January 4, 2014

What is a Backlink?

A backlink is a (hyper)link on a web page referring to any page on your website.  When that link is clicked the visitor will be redirected to your website. Take a look at the following screenshots to gain a better understanding.… Read More