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Tom Desmond CEO

ApricotLaw Blog

February 24, 2014

Was Penquin and Hummingbird the Death of Lawyer EMD’s?

In dozens of cases I have witnessed the exact match domain getting crushed in the SERPs as a direct result of the most recent Google Update, Penguin 2.1. Instead of the homepage ranking, a relevant inner page ranks somewhere deep… Read More

January 4, 2014

What is a Backlink?

A backlink is a (hyper)link on a web page referring to any page on your website.  When that link is clicked the visitor will be redirected to your website. Take a look at the following screenshots to gain a better understanding.… Read More