Tom Desmond CEO

ApricotLaw Blog

May 29, 2014

Changing Your Anchor Text Could Set Your Site Free

Right now Anchor Text is critical to ranking your law firm’s website. I can’t emphasize it enough. The text in backlinks pointing to your law firm’s website are the difference between ranking better, getting more traffic or being stuck somewhere… Read More

February 24, 2014

Was Penquin and Hummingbird the Death of Lawyer EMD’s?

In dozens of cases I have witnessed the exact match domain getting crushed in the SERPs as a direct result of the most recent Google Update, Penguin 2.1. Instead of the homepage ranking, a relevant inner page ranks somewhere deep… Read More

January 4, 2014

What is a Backlink?

A backlink is a (hyper)link on a web page referring to any page on your website.  When that link is clicked the visitor will be redirected to your website. Take a look at the following screenshots to gain a better understanding.… Read More

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