Tom Desmond CEO

ApricotLaw Blog

May 1, 2020

4 Law Firm Marketing Strategies That Work

Online marketing differs from offline marketing in many ways. Offline marketing strategies often involve reaching out to potential customers to grab their attention and pull them in. Commercials, direct mail pieces, and newspaper ads are all forms of offline, outbound… Read More

April 10, 2020

Why Law Firm SEO during COVID-19 Is Important

The coronavirus pandemic is sweeping through the United States at full force. As citizens work to protect themselves and others from contracting the virus, life as we once knew it has changed. Stay-at-home orders have been initiated in most states… Read More

April 1, 2020

Why Local SEO Is Important for Law Firms

It’s essential to prioritize search engine optimization (SEO) to increase your Google rankings.  As a law firm, your target audience is local to the city or cities where you practice. If you hope to gain clients in your area, you… Read More

March 25, 2020

How Law Firm Social Media Can Help You Gain Clients

The internet has transformed over the past twenty years. Yahoo and Google were once the main sources for gathering information. Today, social media platforms have become search engines in their own right. When someone uses their computer or phone to… Read More

March 18, 2020

Law Firm PPC: Benefits of PPC Ads in Legal Marketing

As a lawyer, your main goal when using the internet is likely to get more clients and make more money. As the saying goes, you must spend money to make money, but knowing the best way to spend your money… Read More