Tom Desmond CEO

ApricotLaw Blog

August 31, 2017

Backlinks Are Your Law Firm Website Nutritional Building Blocks

Two questions all lawyers ask at least once in their professional career: Why can’t I find our firm’s website anywhere in Google’s results pages? – and – How do I get onto the first page when someone searches for legal… Read More

January 21, 2017

The Team Investigates an Impressions Spike

When people think of SEO, they tend to think primarily of on-page elements—keyword density, alt-tags on images, H-tags, and so on. Google’s algorithm is quite a bit more nuanced than that, however. [Tweet:] Getting a page to rank well and… Read More

January 14, 2017

Is Your Law Firm Ready for Google’s New Mobile Index?

A separate mobile index. That’s what Google has been saying it plans on rolling out (or more than likely, already has). I didn’t really understand what that meant when I first heard it. With regard to links and content, the… Read More

April 18, 2016

5 Expert Marketing Tips for Law Firms You Can’t Afford to Ignore

We all know that Internet marketing is a necessity if you want to ensure that you’re getting your website in front of the right people and grow your practice, but it can be pretty overwhelming. People make full-time jobs out… Read More

September 2, 2015

What Does Hummingbird Have to Do with Law Firms?

Google’s Hummingbird algorithm, which they started using near the end of 2013, rearranged the way that the search engine delivered results. As an attorney, you want to attract Hummingbird. It’s good for your site – provided your site has what… Read More

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