Are You Wasting Your Firm’s Content Marketing Money?
If you’re like most legal professionals, you want to know that you’re getting the most bang for your buck when you spend money on content marketing – but that doesn’t necessarily mean paying someone to create thousands of pages of great (and completely original) content.
You do need your own original content, but really, it’s a question of how much you actually need.
The myths surrounding duplicate content and linking out from your law firm’s website to other websites are so persistent that many marketers are forcing companies to waste their content marketing budgets.
You can get the most out of yours by using a mix of original, licensed and community-sourced content, and you do need to focus on volume – but with the wrong recipe, you could be throwing good money after bad.