We all know that dominating the first page of Google carries huge benefits, but you only have so many websites… don’t you?
Google is built to deliver exactly what searchers want, so if you meet searchers’ demands, you should be in great shape. When you’re armed with the right knowledge, you can spread out your web presence and improve your law firm’s online visibility enough to dominate your competitors in organic (non-paid) search.
Anybody with a significant web presence can tell you that SEO is the way to drive traffic to your website. With the right anchor text, backlink profile and crowd-pleasing content, you’ll engage the Googlebot and readers – and both of those things lead to increased revenue on your end.
If you’ve been keeping up with what’s important to the search giant, you know that being active on social media plays a big role in coming up on search engine results pages, or SERPs.
Using Google’s knowledge panel and structured data that adds your connected social profiles to Google’s index, you can fill up the SERPs with results that all point to you – even if they come from different mediums.
When your content appears on the web, as long as it’s connected to you, there’s a strong possibility that it will show up on Google’s first page. That helps establish you as the subject-matter expert, which bumps up your authority and encourages people to trust you. Whether you’re sharing your knowledge on other websites or on your own blog, that trust bumps up your bottom line.
Agree? Disagree? Question? Let us know if the comments below.
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